Recommended Reading: Market
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, Dan Heath - Goodreads »
Details coming soon
Contagious: Why Things Catch On
Jonah Berger - Goodreads »
Details coming soon
Considerations
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
Sean Ellis, Morgan Brown - Goodreads »
While I have read other, not amazing books on the subject… it is still a noteworthy concept to explore. This book comes highly recommended in the Growth Hacking world and is on my read list.